Business start-up preparation: 3 future-building tips to bear in mind

Every business start-up is different. Every entrepreneur must walk his or her own journey to success … or failure. So, sometimes it can be difficult to apply general business principles to a start-up situation. How do you run your business? Well, it depends on your industry, your product, your service and your individual company. What challenges will you face? Hard to know until you dig in and find yourself challenged.

But while no business start-up is one-size-fits-all, at least not if they want to make their mark, there are some general principles that apply to most businesses. Here are three to bear in mind as you think about building your company.

1. Customers are the No 1 priority 

It’s good to be excited about your product or service, but don’t get so caught up in what you offer that you forget who pays the bills. Every business decision that you make should be about the human at the other end of the line.

Because unless your main priority is satisfying customers and managing your relationships with them to create peak satisfaction, your business will fail. Make customer relationship management your highest priority at every stage of the game.

2. Make your business as virtual as possible 

More businesses these days are looking to software as a service solutions and other cloud technologies for their IT infrastructure: the half-virtual, mobile business is the way of the future.

And it’s not just about getting in with the hip crowd. You get a lot of benefits out of cloud solutions, like the ability for you and your employees to work on the go, more qualified staff managing your IT resources, scalable computing and increased accessibility.

Not to mention that in-house IT costs can add up. If you manage to secure outside funding, it can be tempting to start off spending like a mature corporate. But smart companies tread lightly and save that money for marketing.

3. Productivity can make or break you 

As an entrepreneur, none of the skills, connections or experience in the world will save you if you’re unmotivated or inefficient at getting things done.

Make constant productivity improvements a main focus of all your business operations. It’s as important as knowing your own industry.

Constantly experiment with new software tools that help you to stay more organised and get things done faster, with less hassle. And set aside time that will be used to seek out improvement at every level as a matter of routine.

If it “ain’t broke”, look for ways you can fix it anyway.


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